Let's talk through another design project: Conscient Well-Being is a person-centred therapist, hypnotherapist and self-help coach.
The problem? They felt their current branding was too Generic, and didn't accurately reflect them or their methods. We decided to combine two elements: the Hero's Journey circle and the Sobiero tree. The former is a learning tool used by Conscient, and the latter not only reflects their portugese roots, but also another of their teaching methods, centred around the tree's underground, sprawling roots.
We decided to combine these into a unique glyph that emphasises the unseen roots of the tree while giving a gentle and nurturing image to the practice.
The new colour scheme of Teal and Black is stark and clear, but still gentle and natural, while sticking out from the health crowd which often uses reds and whites.
The problem? They felt their current branding was too Generic, and didn't accurately reflect them or their methods. We decided to combine two elements: the Hero's Journey circle and the Sobiero tree. The former is a learning tool used by Conscient, and the latter not only reflects their portugese roots, but also another of their teaching methods, centred around the tree's underground, sprawling roots.
We decided to combine these into a unique glyph that emphasises the unseen roots of the tree while giving a gentle and nurturing image to the practice.
The new colour scheme of Teal and Black is stark and clear, but still gentle and natural, while sticking out from the health crowd which often uses reds and whites.
